Copywriter. Creative Strategist. Storyteller. Olivia Pope With A Pen.
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Who is Lenora?
I am a culturally-savvy, multi-creative writer and content marketer with several years of experience helping brands craft compelling narratives that resonate with targeted audiences and create impact. Whether working with startups, agencies, or brands, I bring a unique perspective, empowering companies like Meta, Calvin Klein, Hulu, Unilever, PayPal, and more connect authentically with their ideal audience.
I have also worked as a contributing writer at TEDTalks, Allure, Teen Vogue, ESSENCE, and more. As a Chicago native, I hold a Bachelor of Science in Journalism from Bradley University in Illinois, where I also studied at the University of Ljubljana in Slovenia. In my spare time, I devour art and avocados.
What I do
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I craft compelling DTC and B2B content across social media, video, email, and websites, leveraging trends to tell powerful brand stories.
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I conceptualize and execute campaigns that resonate deeply with millennial and Gen Z audiences, ensuring every piece of content aligns with the brand's voice.
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I develop strategies that increase engagement and conversion while guiding brands on how to connect directly with their target audiences using data-driven insights.